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In a monoline MLM plan, also known as a straight line MLM plan, all the members are placed in a single straight line or queue. When a new member joins, they are placed at the end of the line, and all the existing members move up one position. The member at the top of the line receives the benefits of the plan, which could be commissions, bonuses, or other incentives.
As more members join the line, the person at the top of the line moves down, and each member moves up one position. The idea is to encourage members to recruit more people to the plan, as this will help them move up the line faster and receive benefits sooner.
In a monoline MLM plan, there are no levels or downlines like in other MLM plans. Instead, all members are part of the same line, and their success is directly tied to the number of people they recruit and the speed at which they recruit them.
While a monoline plan can be an attractive option for some MLM companies, it can also be challenging to sustain in the long term. The lack of levels and downlines can make it difficult to motivate members to recruit new members, as they may not see the benefits of doing so immediately. Additionally, the plan can become crowded, with thousands or even millions of members in the same line, making it hard for new members to see any real benefits from the plan.
The downside of MLM monoline plan being often treated as ROI/money game is that it can lead to misleading and false promises to potential participants. In reality, the MLM monoline plan is not a guaranteed return on investment, and participants can lose money if they do not recruit enough people into the program.
Additionally, MLM monoline plans often focus more on recruitment than on selling actual products, which can lead to the program being labeled as a pyramid scheme. Pyramid schemes are illegal and can result in severe financial penalties for participants and organizers.